讓世界看見中國力量：舒華體育亮相德國FIBO國際健身展

4月13-16日，2023年德國科隆健身健美及康體設施博覽會（以下簡稱“FIBO 2023”）在德國科隆舉辦。作為中國奧委會官方健身器材供應商，舒華體育繼贊助北京2022年冬奧會后，出席此次德國FIBO國際健身展，再一次亮相國際舞臺，讓世界看見中國力量。

From April 13th to 16th, the 2023 Cologne Fitness and Wellness Expo (hereinafter referred to as "FIBO 2023") was held in Cologne, Germany. As the official fitness equipment supplier of the Chinese Olympic Committee, after sponsoring the Beijing 2022 Winter Olympics, SHUA Sports participated in the FIBO International Fitness Exhibition in Germany and once again appeared on the international stage to let the world witness the strength of China.

FIBO，每年一屆，是目前世界上健身器材、健康產品類**的專業博覽會，今年吸引了來自49個國家的1019家展商參展，展覽面積達16萬平方米。觀眾人數連續兩年超越15萬，專業觀眾達8.3萬。

FIBO Show is held annually, and it is currently the largest professional exposition of fitness equipment and health products in the world. This year, it attracted 1,019 exhibitors from 49 countries, with an exhibition area of 160,000 square meters. The number of viewers has exceeded 150,000 for two consecutive years, and the professional audience has reached 83,000.

高端商用、家用科技新品全球亮相獲好評

Exhibited brand new high-end Commercial,
Home-Use technology products are widely praised.

自2015年參展以來，舒華連續多年應邀出席FIBO國際健身展，今年舒華展位面積更是高達250平方米，是歷年參展**的一次。本次FIBO展，舒華攜高端商用、家用等專業科技產品亮相，贏得全球專業人士的關注和青睞。

SHUA has been invited and participating to attend the FIBO International Fitness Exhibition since 2015. In this year, the size of SHUA's booth is 250 square meters, which is the largest ever since participating the exhibition. At this FIBO show, SHUA presented high-end commercial and home-use professional technology products, which awarded the attention and favor of professionals from all over the world.

在產品方面，舒華秉承“產品智能化，運動娛樂化、運動科學化”發展思路，以用戶為中心，在產品上始終遵循“人體工學”設計理念，高標準對標全球頂尖產品，匠心打造“精產品”。值得一提的是，舒華入駐北京冬奧村的多個同款精品機型也有在此次FIBO展亮相，主要有V10高端智能跑步機、V10健身車系列等商用產品，同時還有廣受歡迎的X5 PRO豪華智能跑步機、與中國環法騎行**人計成合作的B596動感單車等家用產品。其中，V10跑步機作為高端商用代表機型，32寸高清觸摸屏，內置西門子變頻器，沉浸式交互感受，極大提升科學運動體驗，更是吸引了眾多健身愛好者參與體驗。

In terms of products, SHUA adheres to the development idea of "Intelligent Products, Sports Entertainment, and Scientific Exercise", user-centered, and always follows the "ergonomic" design concept in products. It is worth mentioning that many of the same premium models that SHUA brought to the Beijing Winter Olympic Village also appeared at this FIBO Show. These products are mainly commercial products such as the S2 high-end smart treadmill and the S2 exercise bike series, as well as the popular home-use products such as the X5 luxury smart treadmill and the B596 spinning bike that resulted from the cooperation with the first person to ride the Tour de France in China. Among them, the S2 treadmill is a high-end commercial representative model, with a 32-inch high-definition touch screen, built-in Siemens inverter, and immersive interactive experience, which greatly enhances the scientific exercise experience and attracts many fitness enthusiasts to try it.
加快健身服務布局
打造1+1+1業務新模式
Expedite fitness service layout,
build 1+1+1 new business model.

作為科學運動服務商，舒華此次FIBO展不僅帶來了硬核健身產品、軟件，更展示了舒華健身服務。近兩年，舒華積極探索“1+1+1”業務新模式，依托專業的健身器材和科學運動方案，積極布局“專業級健身器械+高品質健身服務+定制化上門私教”的全新體系，打造多場景健身服務空間，提供全場景、一站式健身服務。通過以公司的健身器材作為硬件支撐，以舒華運動 APP 等作為軟件支持、以多品類的線上課程和專業的教練團隊作為服務依托，為客戶呈現定制化、個性化的創新解決方案。

As a scientific sports service provider, SHUA not only displayed hard-core fitness products and software, but also SHUA's fitness services at the FIBO Show. In the past two years, SHUA has proactively explored the "1+1+1" new business model, relying on professional fitness equipment and scientific exercise programs, SHUA deploys "professional fitness equipment + high-quality fitness services + customized door-to-door personal coach". The new system creates a multi-scenario fitness service space and provides full-scenario and one-stop fitness services. With the company's fitness equipments as the hardware support, the SHUA Sports APP as the software support and a variety of online courses and professional coaching team as the service support, SHUA presents customized and personalized innovative solutions for customers.

提升品牌國際影響力

向世界展示中國力量

Enhance brand international influence,

and show the strength of China to the world.

創新發展27年，舒華深耕產品業務創新，去年更是升級為“科學運動服務商”，伴隨著北京冬奧會的成功舉辦，舒華作為北京2022年冬奧會和冬殘奧會官方健身器材供應商，得到了來自全球冬奧健兒的高度認可，進一步提升了品牌知名度，并向世界展現了中國品牌力量。截止目前，舒華全球業務已覆蓋70多個國家和地區，建立了近千家線上線下銷售和服務一體化渠道，舒華品牌及背后蘊藏的品質和服務價值得到更多國際客戶的認可。

With 27 years of innovation and development, SHUA has been deeply involved in product and business model innovation. Last year, it was upgraded to a "scientific fitness service provider". The equipment supplier has been highly recognized by Winter Olympic athletes from all over the world, further enhancing the brand awareness and showing the strength of Chinese brands to the world. So far, SHUA's global business has covered more than 70 countries and regions, and nearly a thousand online and offline sales and service integration channels have been established. The value behind SHUA Brand recognition, product quality and customer service have been recognized by a growing number of international customers.

與此同時，舒華攜手鄭州大學體育學院、中國體育科學學會運動醫學分會（CASM）、美國運動醫學學會（ACSM）等權威機構進行產品研發與推廣，不斷傳遞專業品質與服務，塑造品牌專業價值。

Meanwhile, SHUA cooperates with many authoritative organizations like American College of Sports Medicine (ACSM), Zhengzhou University Physical Education College, Chinese Association of Sports Medicine (CASM), to develop and promote products to continuously deliver professional quality and services and shape brand value .

未來，舒華將進一步推進自主品牌國際化，加強與一帶一路沿線國家合作，在全球范圍內形成歐洲、美洲、中東、東南亞等多個板塊國家布局，向世界展示中國品牌、中國智造，使舒華成為更多全球消費者的選擇。

In the future, SHUA will further promote the internationalization of its own brands, strengthen the cooperation with countries along the Silk Road, and form a global layout in America, Europe, the Middle East, Southeast Asia and etc, by showing the world Chinese brands and Chinese smart manufacturing, which leads SHUA become the choice of more global customers.